Grimsby contains at least one rather remarkable talking-point scene, unfolding inside an elephant's vagina, which you would imagine would help the film achieve audience traction.
The rural affairs show, with a younger presenting team led by Matt Baker and Julia Bradbury, has become a Sunday-night ratings hit, achieving audiences regularly in excess of 6 million viewers.
Similarly, DuMont's summer 1954 replacement series, The Goldbergs, achieved audiences estimated at 10 million.
And he's a student of Hollywood careers, speaking appreciatively about stars who achieved audience appeal without sacrificing privacy.
"We have done this across 2013 with programming that has also achieved audience success - from The King In The Car Park, Utopia and Murder Trial to Southcliffe, The Mill and Educating Yorkshire".
Some of our peers have been very successful at creating alternative cultural phenomenona: companies like Shunt or Punchdrunk produce experimental theatre and do long runs and achieve significant audiences.
Squeezing out as much average revenue per user will be critical as it's unlikely to achieve their audience scale, especially as Facebook relentlessly copies its products.
BBC 6Music and BBC7 have achieved record audiences this quarter (of 485,000 and 795,000 respectively), and more than half the commercial national digital networks have also hit new record Rajar audience numbers.
Generally condemned by Fleet Street as being a below-average, sub-Everage ripoff, the Irish mammy drag-act achieved huge audiences, arguably as a result of enthusiasm on social media.
