The phrase "account strategy" is correct and usable in written English.
It can be used in contexts related to business, marketing, or finance, where a plan or approach for managing accounts is discussed.
Example: "Our account strategy focuses on building long-term relationships with clients to enhance customer loyalty."
Alternatives: "client strategy" or "account management plan."
Political acumen drives winning account strategy whereas strategic planning without political acumen is a losing proposition.
Their job is to formulate an account strategy based upon the people to whom they are trying to sell.
Salespeople who don't know their product well enough to build customer credibility cannot be expected to drive account strategy.
The present study hypothesizes that individuals in the top-manager role do not take into account strategy effectiveness unless they are explicitly required to do so.
Prior to her role at Yale, Jennie worked in luxury beauty at The Estée Lauder Companies, where she was responsible for driving sales and market share growth of the Clinique brand in North America, leading account strategy for the brand across numerous retailers including Nordstrom, Saks 5th Avenue, Neiman Marcus, Ulta and Sephora.
Borrowing a page from his friend Bill Cooper's playbook, Killinger has made the free checking account strategy pioneered by Cooper the cornerstone of Washington Mutual's retail banking strategy.
More organizations will study their top salespeople in 2013 to understand how they formulate their winning account strategies based upon customer politics, evaluator psychology, and the human nature of executive decision makers that are unique to winning every account.
They observe sales calls and provide feedback, and help to plan account strategies.
I have to educate them about budgeting, accounting strategy and planning.
Mr. Sullivan said in the memo that he was not alone in gauging the risks from his accounting strategy.
It's a costly accounting strategy that may drain cash, leaving firms more vulnerable to the economic turmoil.
