The phrase "account gain" is not standard in written English and may cause confusion.
It could be used in contexts related to financial or social media metrics, but it is not commonly recognized.
Example: "The account gain over the last quarter has exceeded our expectations, indicating a successful marketing strategy."
Alternatives: "account growth" or "increase in accounts".
The decision is the second recent account gain for Freeman after landing a creative assignment from the TBS Superstation cable network.
With the account gain, McCarthy Mambro will have more than 20 employees working on accounts with total billings estimated at $60 million, Speaking of growth, two agencies are making acquisitions for undisclosed terms.
The account gain is "a watershed event," Bob Jeffrey, chief executive at Thompson in New York, said in a memorandum to employees, and "one of the largest wins in our history".
The assignment, with billings estimated at $35 million, along with the entire national and regional dealer account, with billings estimated at $300 million, was awarded to Goodby, Silverstein & Partners in San Francisco, part of the Omnicom Group, in the agency's largest single account gain since its founding in 1983.
This was the second big account gain for Wieden & Kennedy in less than two weeks, coming after the Coca-Cola Company expanded its relationship with the agency by naming it to handle the PowerAde line of sports drinks, with billings estimated at as much as $60 million.
The numerical model takes into account gain compression factor.
The account gained prominence when it appeared on the front page of The Wall Street Journal in November.
Media account gains at Initiative include Hyundai Motor America, for the Hyundai and Kia brands, and the United States beverage business of Cadbury Schweppes, now the Dr Pepper Snapple Group.
Commissions, earned by executing orders on behalf of clients, rose 9.8percentto to $262 million, while revenue from trading for its own account gained 6.4percentto to $528.2 million.
Gormley's account gains credibility and freshness for another reason: He interviewed all the crucial participants, some of whom disclosed valuable nuggets.
For example, Mr. Polis, a Democrat from Colorado with 22,140 Twitter followers on his personal @jaredpolis Twitter account, gained, on average, 15 new followers a day for two years.
