Despite this broadening of the scope of analysis there are still several aspects of the process that continue to be neglected, including additional related and interdependent aspects, such as experimental design, data accessibility, and platform selection.
The company also is looking to cash in on the platform accessibility offered by ARKit and ARCore with smartphone-optimized AR functionality in their app.
But it goes further than accessibility to the platform — Indiegogo wants to use the smartphone to further personalize the Indiegogo experience on mobile.
The open accessibility of a platform dedicated to pharmacogenomic knowledge is also likely to be of benefit to the pharmacogenomic research community, especially given the creation of the platform as a research-led initiative.
But popular proposals at the EU would strike at the heart of the internet's openness and accessibility as a platform by raising new barriers to interactive online services around the world.
It's clear when talking to Levie, that he believes mobile is the future, and is investing heavily in products relating to cross-platform accessibility.
And do consumers even want a premium experience on mobile given the new kinds of stars that are made through the immediacy and accessibility that technology platforms like YouTube, Instagram and Snap offer?
The new kids on the block may seem impressive, but in terms of market penetration they can't compete with the two-decade head start and cross-platform accessibility of texting.
