Initially, its users were accessing content almost entirely on desktop computers, now more than 60% of users access content via their mobiles.
Today's connected consumers are using smartphones, iPads, laptops - and even glasses and watches - to access content.
The deal with Myriad Group will allow users to access content from Twitter without requiring them to log in.
There have always been four basic ways to access content: by artist, by album, by song, and by playlist.
"The more devices people have, and use to access content, the more television they watch," she said.
Organizations are furiously looking for ways to gain control of users' online time and become their default channel to access content or services.
Visitors to the websites had to enter an email address to access content, with News International hoping to convert the registrants into paying online subscribers.
A BBC spokesman called the standalone Newsbeat website a "low volume service" as most users access content through the main news site.
By Vauhini Vara October 25, 2016 Since people use A.T. & T. to access "content," the acquisition might help the company do better by creating some of that material itself.
