Despite the work on targeting for display adverts, it is search advertising that remains one of the most popular forms of targeting, and Google's £450 million purchase of mobile phone media network Admob in early November signals an intent to access audiences in the mobile world as well.
Swain said typical Instamojo sellers look to access audiences outside of people they know, with platforms like YouTube, Facebook, WhatsApp and others commonly used to reach audiences.
But it managed to help turn the word "urban" into a lifestyle and find a young, difficult-to-access audience that advertisers coveted.
It has enabled us to access our audience and engage with them more effectively.
Mr. Bewkes said the company had "made the key decisions that will enable us to run AOL's access and audience businesses separately beginning in 2009".
It is access to audience and monetization.
However, online platforms are enabling documentary filmmakers to access an audience eager and willing to pay to see their work.
As I said, the pipes are not what makes this watched, access without audience is worthless.
Publishers who join forces with Facebook presumably have access to audience targeting tools and shared ad revenue.
They leveraged some of the advantages of a newspaper group, for instance access to audience, investment resource and relationships with commercial partners.
