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Over the last few months, Jean-Claude Biver's tone regarding the acceptability of smartwatches began to change.
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Mr Am has his own range of smartwatches.
Pebble, a maker of smartwatches, begs to differ.
"The iPod of smartwatches is needed to really turn the smartwatch category into something useful".
Makers of fitness trackers and smartclothing are vying to prove there's life beyond smartwatches: more than 70m fitness wearables sold globally this year, seven times the number of smartwatches, according to Gartner research.
"It was the ancestor of smartwatches".
BBC Click's Kate Russell reviews the latest crop of smartwatches.
The model demonstrated relatively good explanatory power for purchase intention in the context of smartwatches.
Although wearable devices are popular in recent years, the market share of smartwatches is relatively low.
Samsung has also started branching out into what it calls 'wearable tech' through a range of smartwatches.
As the number of smartwatches on the market continues to grow, a few things are becoming clear.
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