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Because how should I put it market correctives work very slowly in dealing with academic markets.
"Because — how should I put it — because market correctives work very slowly in dealing with academic markets.
Major publishers are defending their share of the consumer and academic markets by investing in redesigning and expanding their classics lists.
"Academic markets are strange" and "studying them is hard," he explained.
Research-oriented startups working in academic markets have become a hot investment target lately, with ResearchGate drawing a whopping $35 million from Benchmark, Bill Gates and other investors midway through last year.
Similar(53)
But another academic market offers a useful lesson.
Cambridge University Press in turn spied a niche academic market.
She is the assistant manager for academic marketing for the Knopf Doubleday Publishing Group, a division of Random House.
Mrs. Zalewski, 35, is the assistant director of the academic marketing division at the Columbia Business School.
University presses, which sell mainly to the academic market, say they have suffered far more.
Resistance or inability to do this damages the credibility of the academic marketing sector.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com