The phrase "absurd gimmick" is correct and usable in written English.
It can be used to describe something that is perceived as ridiculous or nonsensical, often in the context of marketing or entertainment.
Example: "The new advertising campaign was nothing more than an absurd gimmick that failed to resonate with the audience."
Alternatives: "ridiculous ploy" or "nonsensical trick".
Stone monument: most absurd election gimmick ever http://t.co/h2lhYv6lm2 Wait a second, am I still a sleep or is that Ed Miliband stone tablet story actually happened?
It is an absurd legal gimmick that would ordinarily be the farthest thing from the minds of serious, responsible people who have been elected to lead this great country through a challenging period.
Indeed, the legislation is doubly absurd: the gimmicks used to make an $800-billion-plus tax cut carry an official price tag of only $320 billion are a joke, yet the cost without the gimmicks is so large that the nation can't possibly afford it while keeping its other promises.
Instead, they've mostly just been cooking up increasingly more absurd gimmicks to get people in the door.
The first card company explicitly to appeal to serious collectors, it kicked off a ferocious competition among producers, spawning an absurd number of brands and gimmicks and series that turned most noncollectors off — especially the kids.
Like her debut, "Last Last Chance," Maazel's new novel sounds like an AM radio dial spinning between the spooky midnight frequency of "V". and the bizarro breakfast show humor of "White Noise," while every now and then it offers reality TV gimmicks (there's an absurd Tyra Banks-style fat suit sequence) and a network rendition of counterterrorism that's more "24" than "Homeland".
And don't forget that this absurd gimmick was the revolutionary big idea in the run-up to the 2010 election.
It was absurd, frankly, and it got to be a marketing gimmick".
This bathetic pro-union gimmick couples that air of arrogance with a real sense of the absurd.
