about to launch

USAGE SUMMARY

The phrase "about to launch" is correct and usable in written English.
It can be used to indicate that something is imminent or will happen very soon, often in the context of projects, products, or events. Example: "The new software update is about to launch, and users can expect several exciting features."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Apple is about to launch a new iPhone.

The Guardian - Opinion

Apple is about to launch the new 6s and 6s Plus at its annual iPhone event.

Independent

I'm currently working with Japanese professionals and am about to launch a website.

University of California, Berkeley

The Russians were about to launch Sputnik 1, the first artificial satellite.

The Guardian

Dyson aren't about to launch a car or a search engine.

The Guardian - Tech

We are about to launch – Stingray!

The Guardian

So they are about to launch a new advertising campaign.

The Economist

We are about to launch in Brazil, India and elsewhere.

The Guardian

Are Scottish tourist bosses about to launch a radio station?

The Guardian

I'm about to launch into questions, but he stands suddenly.

The Guardian

A similar company is about to launch in New York.

Harvard Business Review

Expert writing Tips

Best practice

Use "about to launch" to create anticipation and excitement for an upcoming event, product, or project. This phrase effectively conveys immediacy and encourages engagement.

Common error

While versatile, "about to launch" might sound too informal in highly formal or academic papers. Opt for alternatives like "is set to commence" or "is scheduled to initiate" for a more professional tone.

Linguistic Context

The phrase "about to launch" functions as a verb phrase indicating that an action, typically the beginning of something new, is imminent. As Ludwig AI confirms, it's a correct and usable phrase. Examples from Ludwig demonstrate its use across various domains, emphasizing its function to signal near-future initiation.

Expression frequency: Very common

Frequent in

News & Media

50%

Academia

25%

Formal & Business

25%

Less common in

Science

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, the phrase "about to launch" is a grammatically sound and frequently used verb phrase, primarily employed to signal the imminent commencement of an event, project, or product. As Ludwig AI affirms, it is a versatile expression found across diverse contexts, from news and media to academia and business. While generally neutral in register, more formal alternatives may be preferable in certain settings. Given its common usage and clear communicative function, "about to launch" remains a practical and effective way to convey near-future initiation.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

on the verge of launching

Emphasizes the closeness to the starting point, suggesting a moment right before the launch.

set to launch

Highlights a planned or scheduled launch, implying anticipation and readiness.

on the brink of launching

Suggests a critical moment right before something begins, often with a hint of excitement or tension.

preparing to launch

Focuses on the active process of getting ready for a launch, highlighting the preparatory steps.

ready to launch

Implies full preparedness and eagerness to begin, emphasizing the state of readiness.

scheduled to launch

Indicates that the launch is officially planned and timed, with a formal aspect.

slated to launch

Similar to 'scheduled,' but perhaps with a slightly less formal tone.

gearing up to launch

Focuses on the intense preparation and mobilization efforts before a launch.

on the cusp of launching

Suggests being on the edge or threshold of beginning something, implying a transition.

about to initiate

This alternative is more formal and emphasizes the start of a process or action.

FAQs

How can I use "about to launch" in a sentence?

You can use "about to launch" to describe the imminent start of something. For example: "The company is about to launch its new product line" or "The rocket is about to launch into space."

What are some alternatives to "about to launch"?

Alternatives include "on the verge of launching", "set to launch", or "preparing to launch", depending on the specific nuance you want to convey.

Is "about to launch" appropriate for formal writing?

While generally acceptable, "about to launch" can sometimes sound too informal in very formal contexts. Consider alternatives like "is set to commence" for a more professional tone.

What is the difference between "about to launch" and "already launched"?

"About to launch" indicates an event that is imminent and has not yet occurred, whereas "already launched" indicates that the event has commenced and is in progress.