So we shouldn't believe that this tiny 300-year stint we're living in right now represents what humanity is really all about, that it represents our future.
And sometimes, the imitation is less about the brand than about what it represents.
In more than three decades it has anchored itself in the German consciousness even as viewership has declined and criticism has risen, not just about the show but also about what it represents.
This movie may not be about the haircut, but only about what it represents, and what that might mean.
Often it will not just be about the quality of the product, but about what it represents for the consumer.
We probably all have our opinions about the merit of the idea, but let's first think about what it represents.
Seafish – its full name is the Seafish Industry Authority – says two things about itself: it "represents the UK seafood industry" and it's a "government body".
"But this is about what it represents".
Gormley said he was "incredibly excited" about as it represents something of a culmination of his work so far.
"Here they were, all so different, and they were talking about how it represents them, not ideally but realistically," she told me.
