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Even worse, the concept reinforces the idea that climate change – and its solutions – can be solved on an individual level, and manipulates consumers into feeling good about consuming.
It's all about consuming".
MOST people worry about consuming too many calories.
"It's about consuming content and discovering pop culture".
"It's not about consuming a lot," Ms. Ford said.
"It's not about consuming less," Ms. Quinlan said of Real Simple.
"It's about consuming more selectively, not buying for the sake of buying".
The expectations customers have about consuming information – about products, their service, pricing, everything – is radically changing.
So why is there always that undercurrent of resistance when we talk about consuming less?
People talk about consuming mobile content, and they think about listening to music or watching movies.
Have you thought about consuming pot in food-form (cookies or brownies, for example) rather than smoking?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com