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Mr. Mikitani contends that Japan will be a better market for e-commerce than the United States, mostly because of the medium's ability to spark a consumer revolution in a country known for its high prices.
Human emotion is a foundation for engagement, and as we move further into the realm of digital, brands are increasingly expected to harness the ability to spark a conversation across a variety of channels and enable campaigns to "live" on social media.
And then it should not be forgotten - Greece had the ability to spark a severe crisis.
So has Tyson, a fact underscored by his ability to spark a widespread cyber-argument last month simply by tweeting that the BB-8 robot in the new Star Wars movie would have skidded on the sand.
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Attack coach Rob Howley, who will take the reins again for the forthcoming Six Nations with Gatland resuming Lions duties full-time, took heart from the performance of the back three, centre Jonathan Davies and fly-half Rhys Priestland, who without being entirely convincing, showed an improvement in his kicking game and an ability to spark the Welsh attack.
And — assuming their supporters are engaged enough — the ability to spark more mass actions within a given period of time.
And as most readers know, stories have an uncanny ability to spark one's own creativity and inspiration.
Start with Ron Ron juice, the deceptively strong cocktail invented by Ronnie Magro, a cast member, and dubbed "the root of all evil" by another of the eight summer-share residents, Paul DelVecchio, a k a D.J. Pauly D, for its ability to spark the brawls and betrayals that defined the show.
Today, just about everything is becoming a commodity, except imagination, except the ability to spark new ideas.
If the power of journalism is measured by its ability to spark anxiety in government officials, it's hard to imagine a more relaxing time to hold public office.
If RIM is still a company in Q3 of 2012 -- just kidding, sort of -- the BlackBerry London looks like it will be a winner, based on its appearance and its ability to spark excitement alone.
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