"We got a little worn out reading headline after headline saying, 'Cord-cutting, it's a disaster; young people are abandoning TV.' For our strategic purposes, we needed to know what was really going on," Mr. Enoch said.
According to Nielsen, teenagers are far from abandoning TV for so-called new media.
But here are three much-discussed things the writers' strike will not change: The strike won't cause consumers to abandon TV programming in favor of Web video.
As the crowd thinned, however, one notable could be glimpsed chatting with a lone reporter on the abandoned TV-camera platform.
Then Bill falls over, and in some kind of drunken dream (within the abandoned festive TV show within the real festive TV show, it's getting complicated) the original variety show is suddenly back on.
The company abandoned the TV and audio market, and tried to target its promotions more effectively.
Radio sponsors began dropping immediately after that, though Paramount executives said no other advertisers have abandoned the TV show.
