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One company profiled, Hunan Xiangquan Group, went bust last year after it abandoned its roots in the spirits industry and chased growth in businesses ranging from animal feed to luxury hotels.The companies examined are certainly trying to bolster controls and formalise investment analysis without sacrificing growth, but they remain in the minority.
During years of ducking claims that it had abandoned its roots as a music-driven channel, MTV has nevertheless stayed a course committed to youth culture.
It hasn't abandoned its roots as safewear for weekend road warriors.
Yet Lovebox began in Clapham Common, and abandoned its roots in 2005, when it decamped to Victoria Park.
In its pursuit of international esteem and rampant profits Barclays abandoned its roots in the high street.
Some of the singers in this live show were more or less swallowed up by their absurdly excessive production numbers as "The X Factor" abandoned its roots as a singing competition and turned into something resembling a bad Broadway musical.
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At the same time, EBay didn't entirely abandon its roots — it's still an e-commerce company.
The focus on native code in apps raises questions about whether Facebook is getting ready to abandon its roots as an open Web platform.
ServiceMaster employees and franchise owners say they welcome the change in leadership, but few expect the company to abandon its roots.
After all, Pillsbury Winthrop, an old-line downtown law firm that merged with a California firm, had decided to abandon its roots in the financial district and move to the Bertelsmann Building in Times Square to be closer to its clients.
Enron, in effect, was abandoning its roots as an energy provider in favour of becoming a Wall Street trader that just happened to be based in Houston, Texas.Its failure, then, has more in common with that of Long-Term Capital Management (LTCM), a hedge fund run by Nobel prize-winning economists and other geniuses, than with that of PG&E, a California electricity utility that recently went bust.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com