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The phrase "a wow factor when" is correct and usable in written English.
It can be used to describe a situation or event that has a surprising or impressive quality at a specific moment.
Example: "The presentation had a wow factor when the speaker revealed the groundbreaking statistics."
Alternatives: "an impressive element when" or "a striking feature when".
Exact(1)
"Saban told somebody, 'I want a wow factor when they walk in,'" Hurt said.
Similar(59)
"There's always an initial wow factor when people put on a headset for the first time.
Seeing the slimmed down plug, Judkins says consumers would get an additional 15 seconds of wow factor when they open the packaging.
The "wow" factor when first seeing the bikes cannot be understated.
"There should be a wow factor with the answer," said Scott Brandon, who concocted this year's quiz when not running his marketing company near Seattle.
When you finally hit the blend that is really a wow factor," Singletary says.
And Pound warned: "When we release this information to the world, there will be a wow factor.
"When we release this information to the world, there will be a wow factor," the former Wada president told the Independent.
A wow factor.
It has a wow factor.
"There's a wow factor.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com