"Personally, I don't like the word desperation.... To me, it's just another game," Roloson said after the Lightning's skate Wednesday morning.
People might wonder, he said, "Why do they need to advertise?" I asked the head of a Connecticut P.R. firm that specializes in hedge funds about advertising, and he used the same word: "desperation".
In other words, desperation is not the ideal mindset when signing a deal that may determine the rest of a career.
I guess I shouldn't be so surprised since seriousness is usually associated with desperate situations and "desperation" is a word I often hear from both men and women regarding their love lives.
"Desperation" is a word that comes to mind, but almost doesn't do the Yahoo executives' final death-rattle justice.
"Desperation is never a word that should be applied to Berlusconi".
Perhaps desperation is too harsh a word for the nervousness now spreading through the studios, but it's not far off.
The word of the day is "urgency", a word carefully chosen because if the Whitecaps come up short against Chivas USA it might become "desperation".
Such is the desperation here for the national team to win that there has been barely a word of chastisement for the Australia captain.
IVF can be a tough journey, and words like "desperation" and the negative images they summon up doesn't make it any easier.
