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We're not talking about bad films here; marketing a weak movie is another issue entirely.
But "Titus" was especially well scheduled, going against a weak movie about Playboy bunnies on ABC, the ratings-challenged "Freaks and Geeks" on NBC and the loudly flopping "Grapevine" on CBS.
Strong women in a weak movie.
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Strong soundtrack, weak movie.
The 2008 summer season ended with a whimper this long weekend, as Hollywood dropped a smattering of weak movies into theaters, and executives turned their attention to the start of the awards season.
A 20 percent slump in the first quarter of this year, he suggested, was a combination of factors, including weak movies, distraction from other media and resistance to ever-higher ticket prices.
Weak movies, such as "Nymphomaniac," are the tofu to the sauce of the music; Franck's Sonata gives much to the movie, which, in turn, returns nothing, adds nothing, reveals nothing.
Thankfully for both sides, April is often a weak month for movies.
Although we are drawing to the uncertain end of what many feel has been a weak year for movies, the games will proceed.
The result was probably Marvel's weakest movie since The Incredible Hulk, a cheery yet bland film that felt a little interfered with.
It's Martin Scorsese's weakest movie since "Bringing Out the Dead".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com