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Discover LudwigThe phrase "a watchword" is correct and usable in written English.
It is typically used to refer to a word or phrase that expresses a principle or a belief that is important to a particular group or movement.
Example: "In our organization, 'integrity' is a watchword that guides all our decisions and actions."
Alternatives: "a motto" or "a guiding principle".
Exact(55)
Adaptability appeared to be a watchword as well.
Consistency has never exactly been a watchword of Dutch cricket.
Flexibility is a watchword for travel auction fans.
Cool Britannia became a watchword for the early Blair years.
Efficiency is certainly a watchword in nonprofit circles of late.
One understanding holds "Benghazi" as a watchword for government malfeasance.
"Integration" has become a watchword at Rosengård and in Nordic ethnic politics more generally.
A line from Williams's epic "Paterson" became a watchword for her: "No ideas but in things".
Barber's music is, for many listeners, a watchword for elegance and precision.
Prices for solar power remain expensive, and cost-cutting has become a watchword for the government.
It has become a watchword for the protest movement in Russia.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com