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The phrase "a value proposition" is correct and usable in written English.
It is typically used in business and marketing contexts to describe the unique value that a product or service offers to customers.
Example: "Our new software has a clear value proposition: it saves users time and increases productivity."
Alternatives: "a unique selling point" or "a competitive advantage".
Exact(58)
"It's a value proposition," Joseph Feshbach said.
That is a value proposition in step with the times.
This paper presents a value proposition for systems assurance.
How will a business translate a value proposition into action?
That is because the sites have failed to "articulate a value proposition," Mr. Todd said.
"You've always got to marry the drive with a value proposition".
This is not just a value proposition respecting public access to the law.
Know your value proposition, Chadwell said, because without a value proposition, you're just executing a demand.
"More Americans are seeing a value proposition in solar than ever before".
Similar(2)
And it's a values proposition, and it's the way we're connecting with people from a values perspective".
Just like a customer value proposition, an employee value proposition is targeted.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com