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It's a unique selling point for British companies, not just for those in the sports sector.
"Successful campaigns require careful planning as well as providing a unique selling point for your film," says Ciall Kennett, a student on the Derby BA.
When the Co-op began championing Fair Trade products, said Ben Reid, chief executive of Midcounties Co-operative, rival supermarkets soon followed suit "as it was seen as a unique selling point for Co-op and was taking market share".
But in 2014, while the presence of probably the greatest player of the 20th century was undoubtedly a unique selling point for the conference, the life of the game in the US has reached a point where the constituency of writers, artists, academics, and students in attendance would doubtless have assembled anyway, as the game gains an increasing foothold in the country.
Look out, Sprint: your $100 Unlimited Everything plan might not be a unique selling point for too much longer.
It is essential that the authenticity of these brands remains intact following acquisitions, as this is generally a unique selling point for the brands.
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"They are taking a very pragmatic approach to the next-generation networks, and they are using the interoperability as a unique selling point," says John Coons, chief analyst for Internet Infrastructure with Dataquest.
Local and seasonal have become easy buzz words, banded around promiscuously by restaurants searching for a unique selling point.
England Test bowler Stuart Broad said the new format had a "unique selling point", adding "a slightly shorter game is perfect for children and families".
The buyers claimed the conservatory was a unique selling point.
These days, however, the market for antireligious tracts is sufficiently crowded that any new entrant needs a unique selling point.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com