That's caught the eye of advertisers as a product that could offer some kind of unique customer base that has a totally different behavior than those on Facebook and Google.
Success will depend not only on committing to years of investment before seeing any returns, but also on starting from a position of competitive advantage or unique customer base.
But, it's the organization's unique customer base that makes it so distinct.
When you merge these two businesses and start cross selling their respective products to unique customer bases, now 1 + 1 = 4, as you double the size of each stand-alone business by selling new products into the other business's client base.
Instead, it concentrates on building an ardent consumer base by creating a unique customer experience.
The big story here is that Adobe is in a unique position to have a customer base in the growing millions of professionals who are both the creators and consumers of digital goods and services.
"Aluminum Case Company had a large and varied customer base, a unique product niche, a good reputation and capacity for huge growth.
The internet helps you reach a larger customer base and communicate in unique ways.
Haitong said it views the Hong Kong market as very important to its international expansion strategy, adding, the acquisition offers a unique opportunity for Hai Tong to establish a sizable customer base and distribution network in Hong Kong..
As a unique and complete corporate travel solution with a strong and growing customer base, investors see a unique opportunity to help disrupt a market overdue for change.
"Sears is a unique franchise," Mr. Willumstad said, "as 60percentt of U.S. households are Sears customers, including a significant Hispanic customer base a key focus of our consumer business marketing efforts".
