"Right now in Prague, a typical purchase is 4 to 6 percent," he said.
As described in government filings, a typical purchase worked this way: a customer called one of the organization's pagers, and Mr. Fernandez or another defendant returned the call, often using a cellular phone registered under a false name.
Whereas a typical purchase order costs Ford $150, the company estimates that a real-time order on the exchange will cost around $15.
"We look at the customer buying behavior, and that's how we land on multiples — to get customers a little higher than their typical purchase rate," said Tom O'Boyle, executive vice president for merchandising and marketing at the Great Atlantic and Pacific Tea Company, which owns grocery stores including Pathmark, A.&P. and Food Emporium.
The price of an average UK home sold in December last year hit a record £250,000, according to official figures, trebling the stamp duty for a typical home purchase to £7,500.
For a typical $40 purchase with a rewards card, for example, a retailer would pay about 94 cents, compared with a 67- to 70-cent fee if an ordinary card is swiped.
But Mr. Herrington, vice president for consumables at Amazon, is trying to make a point: With a typical online purchase, "you've got a ton of packaging and a ton of work ahead of you," he said.
Let's say it's slightly below what a typical commerce purchase would be".
For a typical $100 purchase, Visa's cut is roughly 25 cents, says First Annapolis, a consulting group; banks involved get a much bigger taste.
The typical purchase price is roughly the market rate plus 10%, suggests Ruse.
These transactions are not your typical "purchase" transactions; they are considered cash advances and almost always come with an initial fee, usually around 5% and carry a much higher interest rate.
