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Data centers have now become, as Debra Chrapaty of Microsoft puts it, a "true differentiator".
(It's no coincidence that the one consistent exception to the general malaise is the luxury business, where, as a recent Booz & Company study put it, service is a true "differentiator," and where cost is much less of an object).
For multichannel retailers and brands, the store is a true differentiator in this Amazon-centric world.
Not many companies care that much about their employees and it's refreshing to see one that truly does care". The simple act of being closed on Sunday has become a true differentiator for the brand.
The first out gay athlete has a true differentiator.
Consumers are looking for a true differentiator and asking, what's unique about this product?
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This has become a true service differentiator with fans.
The true differentiator in financial services will come from having the vision and ability to execute change in this new landscape.
THe Sailfish OS is the true differentiator in the Jolla handset.
One would think that heavy investment in integrated business tools could be the true differentiator within the marketplace model.
Turbonomic's real-time capabilities are its true differentiator, as achieving this level of performance in elastic cloud environments requires a high level of sophistication from its underlying architecture.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com