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The acquisition comes at a time when pay TV providers are working to shift their existing customer base from cable and satellite to internet-powered services that stream to any device, as many today are cutting the cord in favor of streaming offerings like those from Netflix and Amazon.
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Dish's losses come at a time when other pay TV providers have seen gains.
The device's arrival comes at a time when AT&T's pay TV business is in decline.
At a time when TV audiences are becoming more fragmented, and TV viewing habits more idiosyncratic, televisual events are rarer.
There was a time when Friday night TV was a spectacular blowout curated for young people.
It was a time when people found TV so dangerous they put warning signs on it.
There was a time when the pay was justified.
The move to expand into wireless comes at a time when many consumers are abandoning pay TV, but then signing up for streaming services provided by the same company – as with AT&T's DirecTV Now or Dish's Sling TV.
The move comes at a time when Verizon is struggling to grow its pay TV subscriber base – the company added just 20,000 subscriptions in Q4 2015, down from 116,000 in the year-ago period.
"There was a time when I was a huge TV addict," he confessed.
This was a time when I was grateful for TV editing.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com