The phrase "a test market" is correct and usable in written English.
It is typically used in marketing and business contexts to refer to a specific geographic area or demographic group where a product or service is introduced on a trial basis to gauge consumer response.
Example: "Before launching the new beverage nationwide, the company decided to conduct a test market in select cities to gather feedback."
Alternatives: "pilot market" or "trial market".
He closed by informing the company that its products could not be found in central Illinois, and begged to have his hometown become a test market.
In Germany, a test market, some 300 McCafés are doing well, but they are not attached to drive-throughs.Mr Schultz saw his firm's crisis coming.
START-UP companies around the world are looking at Africa — where 74percentt of the population lives without electricity — as a test market for new, off-the-grid lighting technologies.
Kentucky Fried Chicken is a subsidiary of Pepsico, and so is Taco Bell--Taco Bell recently began offering its wares in Mexico through a test market arrangement in one KFC outlet writer visited.
Using Kansas City as a test market for a new line of franchised Tide Dry Cleaners, P.&G. offered drive-through service, 24-hour lockers, an on-site tailor and traditional "wet" cleaning, as well.
And Steve Howard, the company's chief sustainability officer, told the Associated Press news agency that Britain is a test market and - should the products sell well - they will roll them out in other countries.
A possible example of this is a gene called TCF7, which is the subject of a test marketed by deCODE, an Icelandic firm.
Just as the religious right began learning in 1998 that legislating against marriage equality was a winning issue for them, the current attempt to repeal A.B. 1266 is effectively a test marketing of a new brand of anti-LGBT hate.
Mr. Howard, on the phone, spoke wonderingly of Mr. Corman's penchant for inexpensive preview screenings, in which a New World picture would be slipped into a test-marketing preview for television commercials, often with a wildly inappropriate audience.
The Midwest is a melting pot and a natural test market.
The archipelago could prove a useful test market for tech firms seeking to enter the wide-open and barely understood social-networking markets of the rest of Asia.
