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Analysing interviews with NHS chief executives from the late 1990s, and key policy documents published since, we highlight how leadership has become a term of choice among policymakers, with positive cultural valences which previously predominant terms such as 'management' now lack.
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"War zone" became a descriptive term of choice.
I even went so far as to make a promise to myself that I wouldn't, under any circumstances, refer to anyone as a "Gump" — the derogatory term of choice among most L.S.U.
Then on March 24th, Mr Akaev was abruptly toppled in what was as much a riot as a revolution ("uprising" is now the term of choice in Bishkek, though "coup" might also be thought to fit).Mr Akaev's failure to negotiate helped to undo him; so did his breaking of a pledge not to resort to violence.
It is a movie shot -- "captured" is the term of choice -- on digital videotape.
(The dorm's term of choice).
"Frankenfoods" became the term of choice for genetically modified crops.
The term of choice for schools in the area is "lockdown".
Until recently, the term of choice would have been "Arabs" rather than "Muslims".
Most of us bloggers have chosen "kerfuffle" as our term of choice.
Until recently, the term of choice among psychiatrists was "gender identify disorder".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com