But materials; materials have an unmistakable, tangible appeal that, when selected properly and done right, can deliver some of the most differentiating and compelling aspects of a product to help it stand out in a sea of also-rans.
"A time and a place, a vanished world in which gallant death and honor still held tangible appeal, while merciless slaughter was more likely the rule, are evoked with great skill," Robert Houston wrote here last year.
Americans may be divided on the wisdom of government spending, but the tangible appeal of better roads and transport crosses party lines.
Second, PD removes the focus from species and so may lack wider tangible appeal to the public; conserving PD may be seen as less important than the protection of endemic or threatened species [16].
"And if there is a tangible benefit, the appeal of that ball is stronger today than it was 10 years ago".
Social returns on investments are, however, a tangible outcome for all GCC projects, which may appeal to NGOs or to the so-called "impact investors", if properly addressed.
Services like Foodspotting appeal to the desire to bookmark a tangible item that we attach affinity to, then enable sharing with an extended network of online friends.
Besides a simple case of supply and demand the already limited number of prime Deco pieces diminished in the '50s when some were broken apart for their jewels–"its appeal now is that it's a tangible asset, and tangible assets tend to do better in a crisis," says Thomas Orecchio, a principal of the wealth-management firm Greenbaum and Orecchio in Old Tappan, New Jersey.
"Finding a tangible connection to such an iconic individual holds a very modern appeal with its air of celebrity".
It's a story that continues to resonate year after year, one that appeals to all generations, potentially because there is a tangible sense of humor in the original novel.
It makes a tangible difference.
