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The issue with the current Republican Party is not a superficial messaging problem, nor is it about a particular policy position such as immigration or gay marriage.
There is a persistent, superficial message about coming home from deployment.
I particularly resonated with these words: "We must stop sending the wrong, unhealthy superficial message to our daughters and granddaughters about the definition of beauty".
By doing more one season than substituting a ruffle for lace, or orange for magenta, designers will find a new audience; women who don't fall for superficial messages.
Rather than replacing "quality" communication with superficial messaging - as the assumption might go - it facilitates light communication where there wouldn't have been any.
We hear so many superficial messages precisely because most American voters have neither the knowledge nor the commitment to evaluate the pronouncements of politicians on economic issues.
The mixed messages arguably offer a superficial taste of deep geopolitical divisions likely to be on display next week.
It was a superficial theory.
It was, deliberately, a superficial intervention.
It was, however, a superficial Reformation.
That's a superficial and illogical response.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com