The phrase "a strategic orientation" is correct and usable in written English.
It can be used when discussing a company's or individual's approach or direction in terms of strategy or planning.
Example: "The organization adopted a strategic orientation to enhance its competitive advantage in the market."
Alternatives: "a strategic approach" or "a strategic focus".
Also, a strategic orientation on the product development process within companies is underdeveloped.
For example, and perhaps not surprisingly, insight is a good predictor of the ability to develop a strategic orientation and market understanding.
Manufacturing flexibility as a strategic orientation has been discussed in engineering and management literature for several decades with growing interest in the recent past.
In choosing which of the two is most appropriate for your organization, you need to consider environmental attractiveness, the capabilities and resources you can call on, and whether your organization has a strategic orientation for competing or for innovating.
Aaker and Day (1986); G.S. Day and R. Wensley, "Marketing Theory with a Strategic Orientation," Journal of Marketing 47 (1983): 79 89; Lieberman and Montgomery (1988); Kerin, Varadarajan, and Peterson (1992); and Urban et al. (1986).
Rather, they see them as inherent tensions that must be carefully managed and reconciled: A strategic orientation must be balanced by ruthless operational efficiency; a sense of collectiveness must be balanced by the need for individuals to build their careers; a global perspective must be balanced by local relevance; enduring commitments must leave room for regeneration and renewal.
A simple objective for trip-insertion and other scheduling operations is based on localised minimisation of travel time, while an alternative incorporating occupancy ratios has a more strategic orientation.
The fundamental assumptions that informed the strategy pursued by the ruling elite since 1955, namely "catching the west" and a pro-US foreign policy, have been undermined, and yet Japan, whatever the result of the election, still seems unable to confront these challenges and to articulate a new strategic orientation.
This leads to a harmonised strategic orientation in the institution.
Time is often a central element in care provision, which is why the reduction of the time-lapse to instatement of care is a major strategic orientation [ 3].
There are localisations where reducing time-lapse to treatment instatement is a major strategic orientation, and where providing care complying with guidelines requires the histological type to be identified, as in lung cancer.
