Those ads, Sena said, feature a positive message aimed at inspiring, rather than scaring, voters.
It is a conservative message aimed at what can be widely interpreted as a conservative time.
A year later, the Home Office deployed six advertising vans displaying a message aimed at illegal immigrants: "Go home or face arrest".
"It's a slightly political message aimed at the people".
That was a message aimed at the conference hall, where it went down well.
In a message aimed at the Scottish people, the prime minister promised her government would "always be on your side".
But Romney is clearly playing catch-up when it comes to honing a message aimed at the middle class.
"The ads employed a series of divisive messages aimed at breaking through the clutter of campaign ads online, including promoting anti-Muslim messages," according to the CNN story.
And this in turn meant production of an unending flood of messages aimed at every sector of the population.
At the 121-yard 13th, the shortest hole at the Merion Golf Club, a straightforward wedge aimed at a ball sitting on a tee produced a ungainly shot that was long and to the right.
Not all of his videos carry such a straightforward message.
