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But as the trade publication Advertising Age pointed out last week in a front-page article, "hyper-competitive PepsiCo and Coca-Cola don't have a standard rivalry".
The conventional monkey-text experiment is a standard rivalry experiment.
Fig. 2 A standard rivalry experiment from Blake and Logothetis [1].
In a standard rivalry experiment, the subject is shown two images (such as those in Fig. 2) simultaneously; one image is shown only to the left eye, while the other image is shown only to the right eye.
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Fig. 3 Network for standard rivalry.
Much of the modeling of standard rivalry assumes that there are two units: one for each of the percepts.
Binocular rivalry induced stable patterns of perceptual dominance with a mean duration of 782 ms and a standard deviation of 737 ms (Figure 2).
Standard sibling rivalry between neighbouring countries?
In standard binocular rivalry experiments, the left and right eyes of the subject are presented dissimilar images, and the subject's perception alternates between the two presented images [1].
What had been a bitter rivalry over new CAFE standards was now a celebrated compromise between older and newer forces in the House.
And a sisterly competition became a rivalry.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com