The phrase "a soft business" is not commonly used in written English and may be unclear without context.
It could potentially be used to describe a business that operates in a gentle or non-aggressive manner, but clarity is needed.
Example: "The company has adopted a soft business approach, focusing on customer relationships rather than aggressive sales tactics."
Alternatives: "gentle business" or "non-confrontational business".
Samuel Buttrick, an airline analyst for UBS Warburg, agreed that demand for first-class seats on Northwest's domestic flights was not robust and suggested that "Northwest must view this initiative, at least against a soft business demand backdrop, as revenue positive".
One sure fire way to turnaround a soft business is to find a new hot item.
"Freska's team and numbers have undoubtedly demonstrated their ability to grow a "soft" business at scale without sacrificing on the customer experience and preserving a strong social angle that is important to us.
Labour has shifted policy and now argues for a soft, business-friendly transition to Brexit, heaping more pressure on the Conservatives to follow.
He used the money to set up a soft drinks business.
A little research led him to realize that a Master of Engineering Management (MEM) degree was exactly what he needed – a bridge between his technical base and the soft, business skills he needed in order to reach his career goals.
But they did see alternative soft business benefits such as improved staff morale and a better reputation among customers.
Conversely, the term "should" is used to denote "soft" business rules that should be generally followed by are not enforced at the API level.
The US central bank described the 287,000 jobs added in June as "strong" gains, but raised concerns over "soft" business investments.
In addition to low inflation, the Fed said another reason for holding off on raising interest rates was "soft" business investment.
"Weak labor market conditions, generally soft business conditions and waning public confidence in questionable business practices have helped erode consumer confidence," said Lynn Franco, director of the Conference Board's research center.
