I'm not looking for a social reader in any case.
"The Washington Post has already been one of the most forward-thinking newsrooms," said Box's Levie, citing its WaPo Labs project, a team that experiments with new ways of providing news from a 'Social Reader' Facebook app to the Trove personalized news gatherer, which pulls from 10,000 sources.
It's also crucial to note that something caused a massive spike in social reader user counts in early April, according to application growth tracking service AppData.
By far the most promising product to come out of the lab is Social Reader, a Facebook-based app that lets users read the paper from within their profiles and recommends articles based on what their friends are reading and sharing.
When we first wrote about Genwi a year ago, it was a social feed reader with content feeds that could be organized by different categories (blogs, news, videos, music, podcasts) and shared with your friends.
Last fall, The Post launched the Social Reader, an app for reading and sharing stories on Facebook, and it now has 15 million subscribers.
While other papers, including the Wall Street Journal and the Guardian, have their own Facebook editions, Social Reader boasts an additional layer of sophistication thanks to a recommendation engine called Trove, another product of the lab.
In 2011, in one of Facebook's earliest experiences with media publishers, The Washington Post, among others, created so-called social reader tools, a way to more easily read and share stories on Facebook.
Another day, another launch of a Flipboard-like news and social reader for the iPad.
Social reader is really a misnomer, though.
