(My reasoning is simple: publishers care, and editors care, but none of them care that much).
My first book came out in 1990 and since then I've seen many books condemned for reasons like these when it all comes down to something very simple: publishers want to make money.
Similar to the Meebo Bar, the Insite Bar, Wibiya and the Conduit toolbar, Tinychat offers a simple solution for publisher that want to add group video discussions, chat and social sharing functionality to their sites without too much hassle.
"The overall goal is to bring publishers a simple way to charge for content they choose to charge for, and for readers to have simple access without any restrictions on which devices they use," said Jeannie Hornung, a Google spokeswoman.
Giving publishers a simple tool to raise money can create some goodwill – which is exactly what Google needs as its advertising-based model gets hammered by Europe's publishing industry.
The startup's first product, The Slide, is a simple widget that lets publishers recommend similar content at the bottom of articles.
"This gives us the best opportunity to accelerate our vision and offer a simple way for creators, publishers, and broadcasters to use social media in live video at a high quality level..
While the company claims that, since the social plugin works with most leading video players, its 'social playhead' is available as a simple install to almost any publisher of a site currently running video.
A simple example: you don't need a publisher to publish a book.
Daisy Maryles, the executive editor of the trade magazine Publishers Weekly, offers a simple explanation for the difference between Mr. Patterson's experience and Mr. Just's.
Google One Pass allows publishers to embed a simple e-commerce functionality to content that will require readers to purchase the content for viewing.
