ON THE SCREEN -- This visually simple advertisement features Marie Kaplan, a Long Island woman who became an advocate for breast cancer research after the disease was diagnosed nine years ago.
In fact, a simple but arresting advertisement for Taedong Inswaeso appears in the back matter of that year's publication.
It may just look like a simple, retro Coca Cola advertisement -- and hey, it basically is -- but the familiar black-and-white pop piece is actually an iconic painting by the one and only Andy Warhol.
The study looked at how women responded to an image of something (say, a high-heeled shoe) depicted in an advertisement and as a simple photograph with no advertising context.
Moreover, in order to reduce the probability of applying to the same job offer more than once, following the methodology used in studies such as Pager et al. (2009), we drew job offers from the main search engines, taking a simple random sample of advertisements each week.
Adding some appropriative, advertorial Pop to the otherwise painterly modern selections is Flood's 1985 photocollage, Keep it in Shape with a Simple Routine, which is an advertisement featuring a tan, buff, blonde woman wearing a pale blue spandex one-piece, cut up and reproduced so she has at least seven arms and four legs.
No such problems for the eleventh "Star Trek," which arrives ready-branded, peopled with a set of action figures, led by Kirk and Spock, who require neither introduction nor advertisement but, rather, a simple chance to freshen up.
To better inform businesses looking to implement offline ads, I've decided to look at one of these advertisements and identify a simple yet effective area for improvement.
The advertisement is substantive, providing a simple, easy-to-follow outline of Mr. Obama's campaign promises, but its length and monotonous visuals could lose the viewer's attention.
