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The keffiyeh, once a signifier of solidarity with Palestine, now signifies nothing but cool.
It is always a signifier of something, scripted and coded.
It was a signifier of new and disturbing times.
And as much as of nationality, perhaps, it is a signifier of (working) class.
It does not have to be a signifier of incompetence, indolence and apathy.
In his eyes, homosexuality is "pedophilia," and it is a signifier of a weak state.
Moving is hard enough without it also being a signifier of old age.
Hence the ludicrous spectacle of the Tories offering gay marriage as a signifier of modernity.
Risk is the oxygen of investment, and the ability to take a lot of risk is a signifier of prestige.
The term began as a signifier of platonic love, not romance.
But for Ellin she seems merely a symbol — not even an object of desire but a signifier of it.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com