The phrase "a separate brand" is correct and usable in written English.
It can be used when referring to a distinct identity or product line that is different from another brand or product.
Example: "The company decided to launch a separate brand to target a younger demographic."
Alternatives: "an independent brand" or "a distinct brand".
Simple will remain a separate brand, and it has been promised a certain degree of autonomy.
Borghetti said Virgin would continue to operate Tiger as a separate brand.
Seamless also plans to keep Menupages as a separate brand, but will integrate its core business into Menupages' products.
The company maintained Menupages as a separate brand, rather than integrating its popular Web site and mobile application into New York Magazine's own restaurant coverage.
Walmart said that while it would incorporate some of Jet's ideas and talent into Walmart.com, Jet would remain a separate brand, too.
When Gallo came out with wine coolers, on the other hand, the company wisely distanced itself by building a separate brand, Bartles & Jaymes.
Tesco has called in Boston Consulting Group to help to create a separate brand that would match or beat the German discounters Aldi and Lidl on price.
Unlike Kimberly-Clark, which has a separate brand for lighter problems, at Tena, "we haven't gone the route of trying to use a certain brand to target a certain user," Mr. Dean said.
GetGlue will be operated by Viggle as a separate brand and the 34 employees of GetGlue are to join Viggle, with Alex Iskold, chief executive at GetGlue, who becomes a senior executive at Viggle.
It was revived as a separate brand after the EU demanded Lloyds Banking Group spin off 631 branches as a condition of its £20bn bailout by taxpayers in 2008.
The deal between England and Umbro, which Nike maintains as a separate brand, is the most lucrative in international soccer, valued at €34 million, or $40.7 million, a year, according to Sport+Markt, a research firm.
