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As a selling device, Presley has not become the teenage equivalent of Howdy Doody.
As a selling device it has acquired all sorts of icky connotations.
He has pushed instead to emphasize Chrysler's seven-year, 70,000-mile warranty as a selling device.
As a selling device, Presley has not become the teenage equivalent of Howdy Doody, or of Walt Disney's more recent Zorro.
Regular tour operators are not using the Jubilee Year as a selling device, and thus have shunned the big price jumps that upset many consumers about millennium tours and events.
Even when Sinatra was at his peak amidst crowds of squealing bobby-soxers, the only merchandising plans built around him as a selling device aside from records and motion pictures were minor and amateurish.
Similar(53)
While the company rejects the idea of varietal-specific designs, it does have a quirky selling device of its own.
Among other things, the New Urbanism concept with its features of the old-fashioned hometown is a stong selling device.
Serendipity largely ignored the Web as a publicity and selling device and the Internet returned the favor.
A successor is expected to be unveiled early in 2014 but Ballmer has already set in train a corporate reorganisation, as well as a focus on selling "devices and services".
In this instance, Mr. Cohn said, the segments made sense because "the Buddy Lee character is fun and the integration into the show is seamless," rather than a hard-sell device.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com