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"There's a segment of consumers we call the never-never people.
"It's just good business - there's a segment of consumers out there that's insisting on taking care of themselves a little better," he told BBC World Service.
While none of the new offerings is better in any absolute sense, each is different, and each has a segment of consumers who believe that the beer is better for them.
"There is a segment of consumers out there that isn't very savvy about the differences in battery performance," says Sanjay Dhar, a professor of marketing at the University of Chicago.
It faces stiff competition from Apple TV and, to a certain extent, On-Demand cable programming, but I think that if it's marketed as a higher end product for a segment of consumers that just wants to watch movies using a box that works right out of the gate, it could have a bright future.
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Beyond simply having the means to address this market with more inventory, ELOQUII is another means for the retailer to reach a segment of online consumers who perhaps wouldn't have otherwise considered shopping Walmart.
While the new Mutton, Chicken, and Vegetarian Whopper sandwiches are designed to appeal to that market, there is a segment of younger consumers that were disappointed that there will be no beef-based products on the menu.
The amenities appeal to a segment of a consumer-oriented generation that expects medical centers to provide an updated, stylish setting.
Commercially available prepaid cards have helped create a new segment of consumers, according to a report from Aite Group: the debanked, including millennials and their parents among others who don't like the fees and fuss that come from traditional bank accounts.
I think a large segment of consumers still finds that a bigger piece of his brand equity, and it's why companies will still support him".
Mr. Peterson of G.M. said the survey was not relevant because the Volt was a low-volume car that appealed to a small segment of consumers.
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