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In the final weeks of the campaign, Mr. Schundler finally seemed to have hit upon a resonant message: taxes, taxes, taxes.
A giant rally in Lahore last month signaled the start of Mr. Qadri's assault on Pakistan's political classes, which he derides as incompetent and irredeemably corrupt — a resonant message in a country of high unemployment and crippling electricity shortages.
How much courage do you have?" In this region largely ignored by the other presidential candidates, who have been focusing on the early primary and caucus states, he appeared to have succeeded in delivering a resonant message.
Nor does Thurlow Dan claim to be a divine figure, like Jim Jones or David Koresh, but rather an ordinary guy delivering a resonant message: "A lot of people think solitude comes from a deep need attached in our social history to the dread of convention.
"We already know it's a resonant message, so let's double down on that," he said.
While students and colleagues convey that he's an incredibly authentic and personable individual, the ability to portray this may become even more important in this election because younger voters often crave this approachability as much as a resonant message or credentials.
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However, these actions have yet to capture sufficient public attention and energy to fuel a mass movement with a unifying resonant message.
But a certain weariness of the vice-presidential game was emerging in some quarters, leaving other Democrats to wonder privately whether Mr. Obama's campaign was getting too cute in playing "catch me if you can" with the news media at the expense of a more resonant message on economic issues.
Even Reaganomics offered a somewhat resonant message about fortune as the last American frontier and the promise that the opening of new lands through business and Wall Street minorities could eventually lead to collective prosperity.
It also delivers an especially resonant message about not succumbing to a cult of fear".
Simply put, the current Democratic Leadership is unable or unwilling to craft and deliver a cohesive policy agenda and translate that agenda into an emotionally resonant message to speak to the heart of America.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com