Either that or Te'o, a gifted linebacker with a reputation for trusting others, had been the victim of a hoax, and the woman he thought he had come to know online and through long, emotional phone calls had never really existed.
The Co-operative Balsohas also been able to weather the storm, thanks to "a historically prudent approach to lending and a strong reputation for trust".
With its complex rules, fine print and lengthy processes, it's little wonder that the $1.2tn insurance industry has a poor reputation for trust and customer service.
Funded by £3.6bn of annual licence fee money, with an unassailable reputation for trust amongst the British public (its journalists are trusted by 61% of the population), its incredibly successful news website dominates the market with access to huge multi-media resources on a daily basis, making it more difficult for private sector competitors to make money in the digital space.
Her husband soon left, but she kept the doors open — barely, at times — and built a reputation for earning the trust of top musicians.
Amazon and brokerages have been at it for years, building a reputation of trust and convenience.
Although developing a reputation of trust and credibility is critical for startups across industries, it's particularly important in the realm of digital health.
Build a reputation of trust.
So the question he had to begin to answer in today's speech was whether Gove's other talents and attractions to Conservative MPs and members can outweigh the immense damage that he has done to his reputation for trust.
By coming together in the way I've outlined – in an equal partnership – I have no doubt that we can create the best multi platform news service in the world, founded in our reputation for trust and our values of accuracy, impartiality and fairness.
