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A representative consumer can satisfy her electricity demand by investing in solar panels and by buying power from a centralised firm.
In our first example, the firm sells a durable experience good and a complementary non-durable good to a representative consumer.
In our model, there is a representative consumer who can satisfy her electricity demand by investing in distributed generation (solar panels) and by buying power from a centralised firm at a price the firm sets.
Note that γ is the marginal disutility of payment, which can be interpreted as the marginal utility of the income of a representative consumer.
Finally, the game is complemented by a representative consumer as a third player (see the "State no. 4: introducing consumer choice" section).
Within this model, tariff choice relies on the preferences of a representative consumer, and not on an exogenous demand or observed choice.
Similar(48)
In the following, we focus on the choice between a pay-per-use (PU), flat rate (FR) and cost cap (CC) tariff from the point of view of a single, representative consumer.
The majority of the market prices facing the consumers (representing more than 90percentnt of the total dietary expenditure in both diet scenarios) have been estimated on the basis of household purchase data from the GfK Scandinavian Consumer tracking panel, which is a demographically representative consumer panel from all the different regions of Denmark.
Note that the quest for a normatively significant representative consumer is different from that to a positive representative consumer.
Under the discrete choice theory McFadden (1973), a market share reflects the representative consumer's level of utility drawn from the alternatives.
The representative consumer has a quasi-linear utility function U q_i,q_j)=a(q_i+q_j -frac{1}{2}(q_i+q_j -frac{1}{ma q_i q_j) (1)where "(q_i)" is the output of firm (i); "(a)" is a constant which is assumed to be sufficiently largamma that all firms product positive amounts in eq_ilibrium; "(gamma)" measures the substitutability5 between the products and (gamma in [0,1)).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com