Fantasy hits like "Harry Potter and Lordrd of the Ring" are virtually assured of a repeat audience because they come from works with a large, built-in fan base.
The film has enjoyed repeat audiences of all ages, which is unusual.
I'm not alone: Mamma Mia! has a high percentage of repeat audience members among the 32 million people who have seen it in the 190 cities where it has played, and at any given time it is being performed on at least three continents.
Over the 8pm hour on Five, a repeat of Secrets of Egypt: Scorpion King had an audience of 1 million and a 5% share.
One of the best ways to build your repeat audience is to create a mailing list.
Channel 4 also contributed to the pressure on ITV1, drawing a big audience for a repeat of the third part of the Lord of the Rings trilogy, The Return of the King, between 6.30pm and 10.05pm.
One joke, which Zell recently repeated to an audience of corporate executives in Los Angeles, featured a Siberian woodcutter named Stanislav and a contest to win a chicken.
For the past year, genealogy-related Web-traffic has held steady at about 9.1 million U.S. visitors per month, according to ComScore data, but newcomers to the business hope to steal that traffic from the old guard of sites and grow it into a huge audience of repeat-visitors.
According to Nielsen's estimates, CBS drew the night's biggest post-address audience with a repeat of "NCIS" (13.2 million viewers).
A "60 Minutes" repeat brought in an audience of 10.8 million, which buoyed the network to the No. 1 position.
A repeat of the season premiere of "CSI: Miami" was the night's most-watched show, attracting an audience of 14.41 million at 10 p.m.
