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Customers can get a real return on this investment.
"There was a real return on their investment," Mr. Fruchter said.
"We would want to know now so that we could be sure to get a real return on our investment".
Airbus needs to sell around 500 (out of its target sales of 700 over 20 years) to earn a real return on the investment.
Their goal is to find companies with a real return on capital that exceeds 6 or 7percentt over the next two or three years.
In an industry strewn with basket cases, where hardly any volume producer makes a real return on its capital, Toyota is exceptional in that it consistently makes good returns (see chart 1).Toyota's ebullient chairman Hiroshi Okuda has made little secret that he wants the company to win 15% of the global car market, snatching leadership from General Motors.
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But even brushing aside the risk that P/E ratios just might be a lot lower 20 or 30 years from now (or whenever you get around to spending the money you are saving now), the 34 multiple strongly suggests that you can make a real return of only 2.9% on money you put into stocks today.
Mr. Bishop, the economic consultant, said the effect would effectively be to make savers and retirees pay over time for debt reduction by denying them any real return on government bonds held by their pension funds and savings instruments.
Where else can you any longer find any real return on your money?
And the higher inflation gets, the less chance there is that savers will see any real return on their money.
Otherwise, why would you accept a negative real return on your money?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com