Exact(5)
Ten national UK newspapers, with a range of readership profiles, including multiplatform circulation and readership, were selected for this study.
We selected 15 UK newspapers with high circulation figures and a range of readership profiles http://www.abc.org.uk, http://www.nrs.co.uk, including 12 UK national newspapers and 3 Scottish newspapers.
We selected seven UK and three Scottish national newspapers (including their Sunday counterparts) with high circulation figures, and a range of readership profiles representing three genres: serious, mid-market tabloids and tabloids.
This typology has been used in other analyses of print media discourses to select a broad sample of newspapers with a range of readership profiles [ 15, 27].> Our search period was from 1st January 2010 to 31st December 2010.
We have used this typology elsewhere, and it represents a range of readership profiles diverse in terms of age, social class and political ideology (Hilton, Patterson, and Teyhan 2012; Hilton and Hunt 2011; Hilton et al. 2010).
Similar(54)
Using a typology employed in previous content analyses of UK newspapers [ 18– 20], three different genres of newspaper were included to ensure that the sample represented a diverse range of readership profiles.
– Deliver a range of documents adapted to different readerships.
Moreover, identified MTCs were published in a wide variety of journals covering a range of disease states and thus likely to reach a large readership given their collective mean impact factor.
Firstly, Chemical Biology research covers such a range of fundamental problems that its true impact can only be felt in a journal with a wide and non-specialist readership.
This typology has been used by others to select newspapers with a range readership profiles and political orientations[ 27].
As such it offers an approach which may be understandable to a wider range of audience and readership.
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