In it, the startup posits that it will provide gamers with an entirely new online auto racing experience that is "bound to shake up traditional racing gameplay" by emphasizing live online multiplayer gaming, a high-fidelity physics engine and "proprietary player skill quantification technology".
Third party technical and logistics advice with other retailers at home and abroad may provide an additional revenue stream for Ocado but this is a long way from being a proprietary online player as opposed to a glorified management consultant.
The irony was lost on some as they ran home, docked their new devices into a proprietary media player and downloaded closed source applications wrapped in DRM.
But on the other hand, it's an area that is growing fast — set to bring in $100 billion globally by 2016 according to IDC — and already has a lot of proprietary players — from Box and Dropbox to Microsoft and Google — who will become ever more competitive as more cloud companies emerge.
Moreover, and thanks to the web-based and HTML5 (Hypertext Markup Language revision 5) technologies, the community of contributors can easily participate using different devices, instead of using proprietary players with much slower performance and portability.
But some fans believe they have a proprietary interest in the players' business.
The games are based on a proprietary wireless protocol that allows players to challenge other players no matter which handset or service carrier they use.
Perhaps the most popular is Enounce's 2XAV plug-in (which works with both Real and Windows players and costs $29.95); the latest version of Windows Media Player offers a proprietary version of this feature.
The application involves a customized video player, integrated with a proprietary poll system and Facebook's comment box, said Jamie Tedford, the founder of Brand Networks, which is based in Boston.
If a standard or platform becomes ossified, imposes too much overhead, or suffers from security flaws due to its openness, a new player may introduce a proprietary alternative that provides a superior user experience.
