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Thus A. C. Ewing (1948: 168) writes: "if we analyse good as 'fitting object of a pro attitude', it will be easy enough to analyse bad as 'fitting object of an anti attitude', this term covering dislike, disapproval, avoidance, etc".
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Furthermore, this motivation argument depends on a pro-attitude or motivation theory of value.
where (PAi) is a pro-attitude (desire, intention, acceptance), and (B) a belief.
Ross would argue that something is only a fitting object of a pro-attitude because it is good (1939, 278 9).
If coming to see that something is good is coming to see that we have reason to have a pro-attitude towards it, then it would be no surprise if rational individuals come to have a pro-attitude towards perceived goods, any more than it would be surprising if rational beings come to do what they judge they ought to do.
For instance, Sidgwick thought that good could be analysed as what ought to be desired, and Ewing maintained that it could be analysed as the fitting object of a pro-attitude.
A. C. Ewing, for example, maintained that the characteristic we have in mind when we think of something as being good is the property it has of being the fitting object of a pro-attitude.
That caricature seems to miss the point that the Pyrrhonian only withheld assent with regard to the non-evident propositions.[20] Assent to what was evident (i.e., what appears to be) or a pro-attitude weaker than assent toward the non-evident would be appropriate.
According to fitting-attitude theories (Rönnow-Rasumussen 2011 is a recent example), something is bad if and only if there is reason to take a con-attitude (e.g., dislike, aversion, anger, hatred, disgust, contempt) towards it, and good if and only if there is reason to take a pro-attitude (e.g., liking, love, respect, pride, awe, gratitude) towards it.
T. M. Scanlon has argued that goodness is to be understood as something's having properties that give us reason to have a pro-attitude towards it (1998, 95), and like the intuitionist view about goodness and rightness, he thinks that the notion of a reason cannot be understood in other, non-normative terms (1998, 17).
While psychiatrists generally support the mad pride movement's desire to speak openly, some have cautioned that a "pro choice" attitude toward medicine can have dire consequences.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com