Sentence examples for a principal competitor from inspiring English sources

Interpublic agencies have also long worked for Unilever, a principal competitor of Procter & Gamble.

That is deliberate, said Russ Klein, president for global marketing, strategy and innovation at Burger King, because with a principal competitor, McDonald's, owning the family-friendly image, "it's more important for us to be provocative than pleasant".

Procter & Gamble, a principal competitor of Unilever's, started last week what it described as the "intrigue phase," or teasers, for its introduction of Tide Pods, a one-step laundry tablet that will be promoted with a marketing budget estimated at $150 million for the first year.

In a world where your principal competitor may be from another country, accounting and profit recognition differences can be crucial to remaining competitive, much as different taxation and tariff policies already are.

"To the extent that Yahoo outsources such a key capability to its principal competitor, it puts itself in a catch-up position for the rest of time," he said.

The Miller Brewing Company division of SABMiller said yesterday that it had decided against continuing to seek a preliminary injunction against its principal competitor, the Anheuser-Busch division of the Anheuser-Busch Companies.

Hong Kong Broadband's principal competitor is an older company, PCCW, which has several other lines of business, including phone, television and mobile.

Even though Saks has a greater sales volume and broader geographic reach than Neiman Marcus, its principal competitor, Neiman's has "a much more disciplined approach," said Maggie Gilliam, an independent retail adviser.

Wendy's once ran the Thomas-Yamaguchi commercials during a Winter Olympics in which its principal competitor, the McDonald's Corporation, was the official fast-food sponsor.

Mr Middelhoff is particularly exercised about one example: Stern, Bertelsmann's biggest magazine, stuck on its cover a CD-Rom offering access to T-Online, Deutsche Telekom's Internet service, even though Bertelsmann has a joint venture with T-Online's principal competitor, AOL.

(Its principal competitor, the UFC, features a different form of fighting/entertainment).