There was no main effect of congruency, but there was an interaction between presentation modality and congruency (F[3, 51] = 15.675, p < .0005).0005
Reaction times were analysed using a repeated measures ANOVA, modelling presentation modality and congruency.
This could be through verbal information (Field, Lawson and Banerjee, 2008) transmitted mainly via acoustic events, hence the superiority of the spoken presentation modality in inducing a negative interpretation bias.
For the semantic subtests, the effect of stimulus presentation modality was assessed using a bootstrapped linear regression model with 2000 replicates, which allowed for the repeated measures from subjects.
Dual part of the name implies the software presentation modality (sound, position, color, shape … etc).
This research examines presentation modality factors affecting the communication of the risk disclosures in DTC prescription drug television commercials.
Relative to the novel object baseline, familiar concepts elicited greater activation within association regions specific to the presentation modality.
For instance, cases of double-dissociations in patients unable to recognize either animate or inanimate objects, regardless of the presentation modality, provide support for this theory.
According to the theory, the limitations of working memory can be circumvented by coding multiple elements of information as one element in cognitive schemata, by automating rules, and by using more than one presentation modality.
Starting from the assessment of the Driver-Vehicle-Environment (DVE) status/situation provided by the DVE monitoring modules ICA enables the selection of the presentation modality, the messages prioritisation and scheduling and the global adaptivity of the driver-vehicle interface (e.g. display configuration and function allocation).
